This quarter: 5 Kenyan law firms get the KES 40,000 setup fee waived. See the offer
Check my firm free

Google SEO + AI search for Kenyan law firms

Your next client is asking Google and ChatGPT for a lawyer. Make sure they find you.

We get law firms ranking in Google search, showing in Google Maps, and mentioned in answers from ChatGPT, Gemini and Claude, so more of the right clients call you first. Everything stays within the Advocates (Marketing and Advertising) Rules, 2014.

See where my firm stands (60 sec) See what’s included
Results in 60 secondsFree, no sign-up
Work starts in daysNot weeks of meetings
Month-to-monthAfter 3 months

Illustrations. Firm names are fictional.

Step 1 · Free instant check

Where does your firm show up when clients search?

We check where you rank on Google search and Google Maps for your practice, ask ChatGPT, Gemini and Claude the questions your clients ask, and scan your website. You see the results here, instantly.

Free · No sign-up · Public information only

The cost of being invisible

You never see the clients you lose online

No missed call. No declined brief. A client simply asks Google or an AI assistant, gets three names, and calls one of them. If you’re not one of the three, that matter goes elsewhere, and so do the referrals that would have followed it.

Even your referrals check you online first. A thin website or an empty Google profile quietly loses clients who were already sent your way.

The real question isn’t what this costs. It’s how many clients you’re already losing without it.

Payback calculator

Use your own numbers.

Extra fees a monthKES 200,000
Return on KES 60,0003.3×

One new client a month covers the Foundation plan.

An illustration based on your inputs, not a forecast or promise of results.

What changes

From hard to find to the firm clients can’t miss.

Most firms today

  • Google profile half-filled, rarely updated
  • Nowhere near page 1 for the searches that bring clients
  • One “Services” page listing every practice
  • AI assistants don’t know what the firm does
  • No idea how many clients come from online

Your firm after 90 days with us

  • A complete, active Google profile for every office
  • Pages built to rank for the exact searches your clients type
  • A dedicated page for each practice you want to grow
  • Clear, quotable answers AI assistants can find
  • A monthly report: Google rankings, AI mentions and enquiries

What you get

Real work in your first 30 days, then every month after

You’ll see changes you can check yourself within weeks. Your time: one kickoff call, then about 30 minutes a month to approve the next month’s article topics.

  1. Days 1–30

    Fix the foundations

    • Keyword research: the exact searches your clients use
    • Google Business Profile completed and optimised
    • Technical fixes: speed, broken links, unreadable pages
    • Business details added for search engines and AI
    • Your first practice-area page live
    • Expert articles start publishing every week
    • Enquiry tracking set up

  2. Days 31–90

    Build authority

    • Pages for each practice you want to grow
    • A steady stream of in-depth articles answering the questions your clients ask
    • Listings on trusted Kenyan legal and business directories
    • Internal links that push your practice pages up Google
    • First Google ranking and AI visibility report vs your competitors

  3. Every month after

    Grow and stay ahead

    • New content and mentions on credible sites
    • Google rankings and AI mentions tracked side by side
    • Enquiries from search reported
    • A monthly call to agree next priorities

Realistic timing: Google profile and technical improvements usually show within 1–2 months. Rankings and AI mentions build over 3–6 months, depending on your practice and competition.

Looking for immediate leads? Try our lead generation service instead. Campaigns go live in under two weeks.See lead generation →

Pricing

Less than the fees from a single new matter

Every plan covers Google and AI search. No long lock-ins. Your audit becomes your Month 1 work plan.

Growth

Grow several practices at once

KES 110,000/month

Up to 2 offices · up to 5 practice areas

  • Everything in Foundation
  • 2 Google Business Profiles
  • 20 in-depth articles a month (about 5 a week)
  • 1 article placed on a credible Kenyan site a month
  • Google and AI tracking on 50 searches, vs competitors
  • Quarterly strategy review with partners
Start with Growth

Authority

Lead your market across practices

From KES 180,000/month

Multiple offices · all practice areas

  • Everything in Growth
  • All office profiles
  • 30 in-depth articles a month (one a day)
  • 2 article placements a month
  • Google and AI tracking per practice area
  • Fortnightly calls and priority support
Start with Authority

Every article: 1,500–2,500 words, researched against what already ranks, with a custom header image and infographic, edited by us for accuracy and the Advocates Rules, and published straight to your website.

One-time setup fee: KES 40,000 (waived under this quarter’s offer). 3-month minimum, then month to month. Pay 6 months upfront and get the 7th month free. Prices exclude VAT.

Our 30-day promise

If we don’t deliver every item in your Days 1–30 plan within 30 days, your second month is free. You’ll know exactly what was done, because you’ll check it yourself.

This quarter’s offer: 5 places

5 law firms this quarter get the KES 40,000 setup fee waived and their monthly rate locked for 12 months.

Why firms trust us

Visible online, without risking your standing

Within the Advocates Rules

Informative, factual content. No claims of superiority, comparisons with other firms, or promised outcomes.

You stay in control

You approve each month’s topics and can review any article before it goes live. Pages about your firm and advocates need your sign-off.

Google and AI under one roof

Google SEO and AI search in one service, with one team and one monthly report.

Nairobi-based, data-careful

We know the local market and directories. Forms and tracking follow the Data Protection Act, 2019.

“Every month you’ll see exactly how your firm shows up on Google and in AI answers, what we did, and what changed.” Victor Kakendo, Founder, Efficenture

Efficenture is a marketing consultancy, not a law firm. Responsibility for compliance with professional rules rests with the advocates whose practice is marketed.

Before you decide

Questions partners ask us

Do clients still use Google, or is it all AI now?

Both. Most people still search Google and Google Maps when they need a lawyer, and a growing number also ask AI assistants. The good news is that the same work, clear practice pages, a strong Google profile and trusted mentions, helps you in both. That’s why we do them together.

How will we know it’s working?

You’ll see the work in your first 30 days and can check it yourself, and our 30-day promise covers delivery. Every month you get a report on your Google rankings, AI mentions and enquiries, which you can verify against Google directly.

Are advocates allowed to market themselves online?

Yes. The Advocates (Marketing and Advertising) Rules, 2014 allow marketing that is factual, dignified and not misleading. Our work is educational articles and accurate firm information. You approve the topics, and pages about your firm and advocates are published only with your sign-off.

Who writes the articles? Are they AI-generated?

We use AI-assisted research and drafting to produce in-depth articles at volume, then our team edits every one for accuracy, Kenyan law and the Advocates Rules before it goes live. You can ask to review any article first.

Can you guarantee we’ll be recommended by ChatGPT or rank first on Google?

No, and you should be wary of anyone who does. No one controls what Google or AI assistants show. We fix what they rely on, measure your visibility every month, and show you the progress.

How long until we see results?

Google profile and technical fixes often show within 1–2 months. Rankings and AI mentions usually build over 3–6 months, depending on your practice area and competition. If you need enquiries sooner, our lead generation service can run alongside it. See lead generation →

How much of our time will this take?

A kickoff call of about an hour, then roughly 30 minutes a month to approve the next month’s article topics and join a short update call. We handle the writing, editing and publishing.

We already get most of our work from referrals. Why do this?

Referrals still look you up before they call. Being visible makes referrals convert better and opens a second source of clients who don’t know anyone to ask.

Do you need access to our website?

Yes, to make changes, but we can work with your current web developer. We never need access to client files or internal systems.

What happens after I click “Fix my firm’s visibility”?

Nothing is charged on the page. We call you within 1 working day to walk through your fix plan and recommend the right plan for your firm. Work starts once you sign the engagement letter, using your audit as the Month 1 plan.

Need clients this month?

Looking for immediate leads? Try our lead generation service instead.

SEO builds over months. Lead generation puts your firm in front of people looking for a lawyer now, filters out poor fits, and sends good enquiries straight to you.

See lead generation →

Right now, someone is searching Google or asking AI for a lawyer in your practice area.

See who they’re being sent to, then let us fix it. This quarter’s offer is limited to 5 firms.

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