Free tools / Google Ads budget calculator
Google Ads budget calculator for Kenya
Start from the customers you want, not from a random budget. Enter your numbers below to see how many clicks and enquiries you need, and what that costs per month and per day in KES.
Your estimate
How the calculator works
It works backwards from your goal:
- Enquiries needed = customers wanted ÷ the share of enquiries that become customers.
- Clicks needed = enquiries needed ÷ the share of visitors who enquire.
- Ad spend = clicks needed × average cost per click, plus 16% VAT if you choose it.
- Daily budget = monthly spend ÷ 30.4, which is how Google Ads averages a month.
Click costs in Kenya vary widely by industry, location and competition, so treat the result as a starting estimate. Run the campaign for four to eight weeks, then replace the defaults with your real numbers from Google Ads and Google Analytics 4.
For the full method, with worked examples, read our guide on how much Google Ads costs in Kenya. To track enquiries properly, see the GA4 setup guide and our free UTM link builder.
This calculator gives estimates, not quotes. Management fees, if you use an agency, are not included. Ask your accountant how VAT applies to your business.
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