Free tools / UTM link builder
UTM link builder
Add UTM tags to the links you share, so Google Analytics 4 can tell which WhatsApp broadcast, post, email or listing sent each visitor. Pick a preset or fill in your own values.
Your tracking link
Enter a page address, a source and a medium.
How to use UTM links well
- Use lowercase and underscores. GA4 treats "WhatsApp" and "whatsapp" as different sources. This tool converts to lowercase and replaces spaces for you.
- Keep a simple naming list. Agree on source and medium names once, such as whatsapp / social and newsletter / email, and reuse them.
- Don't tag your own internal links. UTM tags on links between pages of your site start a new session and spoil your reports.
- Google Ads links don't need UTMs if auto-tagging is on and Google Ads is linked to GA4.
- Find the results in GA4 under Reports, Acquisition, Traffic acquisition, then switch the table to Session source / medium or Session campaign.
New to GA4? Read our GA4 setup guide for Kenyan businesses and the Google Tag Manager setup guide. Planning ads? Try the Google Ads budget calculator.
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